Last Updated: August 2, 2026

These Terms and Conditions ("Terms") govern your access to and use of the services provided by Dough, Inc. ("Dough," "we," "us," or "our"). By using the Services, you agree to be bound by these Terms.

1. The Services

1.1

Dough provides an AI-powered platform that enables users to design, launch, and operate consumer brands, including product ideation, branding, packaging, product development, formulation services, supplier sourcing, storefront hosting, payment processing, preorder management, fulfillment coordination, affiliate program management, and optional performance marketing services (collectively, the "Services").

1.2 Platform Role and Limitations

Dough is a technology platform and commercial services provider. Dough does not manufacture, produce, formulate, sell, distribute, or take title to any physical products. Users are the brand owners and responsible parties for all products created, developed, or manufactured through the Platform. The contractual relationship for the development and manufacture of physical goods is between the User and the Manufacturer. Dough facilitates this relationship through its Platform but is not a party to the manufacturing or product development agreement between User and Manufacturer.

1.3 AI-Generated Content and Product Concepts

Product concepts, formulations, specifications, ingredient suggestions, cost estimates, and design recommendations generated through the Platform are provided for informational and ideational purposes only. Users and their manufacturing partners are solely responsible for validating, testing, and ensuring the safety, efficacy, and regulatory compliance of any product prior to commercial production or sale. Dough does not warrant that any AI-generated product concept, formulation, or specification is safe, effective, compliant with applicable law, or fit for any particular purpose. Users acknowledge that AI-generated outputs may contain errors, omissions, or inaccuracies and must be independently verified by qualified professionals before being used as the basis for manufacturing.

1.4 No Professional Advice

Nothing provided through the Platform constitutes legal, regulatory, medical, nutritional, or scientific advice. Users are solely responsible for obtaining independent professional guidance regarding product safety, FDA compliance, labeling requirements, health claims, and all other regulatory matters.

2. Eligibility

You must be at least eighteen (18) years old and legally capable of entering into binding contracts to use the Services.

3. Accounts

3.1

You are responsible for maintaining the confidentiality of your account credentials and for all activities conducted through your account. Dough may suspend or terminate accounts that violate these Terms or pose legal, financial, or operational risk.

3.2 Business Entity Recommendation

Dough strongly recommends that Users placing manufacturing or product development orders through the Platform do so through a valid business entity (such as an LLC or corporation) rather than as individuals. If you choose to use the Services without a business entity, you acknowledge and agree that: (a) you are personally and individually liable for all obligations, indemnification commitments, and liabilities under these Terms, including product liability claims, regulatory actions, and consumer complaints; (b) you personally guarantee all amounts owed to Dough and to any manufacturer engaged through the Platform; (c) Dough may require additional assurances, deposits, or insurance coverage at its sole discretion before processing manufacturing orders on your behalf; and (d) Dough's ability to facilitate manufacturing relationships may be limited, as many manufacturers require a business entity as a contracting counterparty.

4. Payments and Fees

4.1 Payment Processing

Payments are processed through third-party processors such as Stripe. Dough may support subscriptions, one-time charges, usage-based billing, escrowed preorder funds, and credit-based billing.

4.1A Subscription Fees

Dough offers paid subscription plans (which may include tiers such as "Premium" and "Pro"), billed on a monthly or annual basis, at the rates and with the features disclosed on Dough's pricing page or at the point of purchase. Subscription fees are charged in advance and are non-refundable except as required by law. Dough may offer optional add-on services (such as a custom domain, managed advertising, additional usage credits, or inventory storage) at the rates disclosed at the time of purchase. Dough may add, modify, retire, or re-price subscription plans and add-ons at any time, with any change to recurring subscription or add-on fees taking effect at the start of your next billing period. The specific subscription, add-on, and revenue-share rates applicable to your account are those disclosed to you at signup or as subsequently updated in-product or on Dough's pricing page.

4.1B Plan Entitlements

Certain subscription plans (such as "Pro") may include additional entitlements, such as an onboarding call with the Dough team, a monthly product development allowance, or additional usage credits ("tokens"), in each case in the quantities and on the plans disclosed on Dough's pricing page or at the point of purchase. Unless expressly stated otherwise at the point of purchase, the following terms apply to all plan entitlements: (a) Onboarding Call. If your plan includes a call with the Dough team, the call is provided once per account, does not renew with subsequent billing periods, renewals, or re-subscriptions, must be scheduled through the Platform, and is provided on a reasonable-efforts basis as described in Section 18.2. (b) Monthly Development Allowance. If your plan includes a monthly product development allowance, you may advance one (1) new product to the development stage during each monthly billing period (or, for annual plans, during each month of the subscription term) without satisfying the preorder threshold or paying the Development Bypass Fee otherwise required under Section 4.8. The allowance satisfies the development advancement requirement only. It does not include, waive, or discount the Product Development Service Fee described in Section 4.7; any third-party development, formulation, sample, prototyping, testing, tooling, shipping, or manufacturing costs; or any other fees, all of which remain payable as otherwise provided in these Terms. Because no Development Bypass Fee is paid, no Manufacturing Credit accrues under Section 4.8(b) for products advanced using the allowance. Products advanced using the allowance remain subject to Dough's feasibility determinations and all other requirements of Sections 4.8 and 5, and Dough may decline or defer use of the allowance for products that are not commercially or technically feasible or where the allowance is being used in a manner that circumvents the intent of these Terms. For annual plans, the allowance accrues monthly and may not be used in advance. (c) Usage Credits. Usage credits or tokens included with a plan may be consumed by Platform features as described in-product. Credits have no cash value, are non-transferable, may not be redeemed for cash, and may be adjusted prospectively as plan features change as described in Section 4.1A. (d) No Rollover; Forfeiture. Plan entitlements are available only while your subscription is active and in good standing at the qualifying plan tier. Unused entitlements (including any unused call, development allowance, or usage credits) do not roll over to subsequent billing periods, do not accumulate, and do not convert to any credit, cash value, or refund. All unused entitlements are forfeited upon downgrade, cancellation, or termination of your subscription. Development work initiated using an allowance prior to downgrade, cancellation, or termination may continue at Dough's discretion, but all subsequent fees and costs will be charged as otherwise provided in these Terms.

4.2 Platform Operations Fee

If you use Dough's operational services (including storefront hosting, merchant-of-record services, fulfillment coordination, or supplier coordination), Dough will deduct a service fee equal to up to nineteen percent (19%) of Gross Sales prior to disbursement. "Gross Sales" means the gross sales revenue from consumer purchases of your products through Dough-hosted storefronts, before deduction of any refunds, chargebacks, discounts, shipping charges, taxes collected, or payment processor fees. For clarity, the service fee applies only to consumer sales revenue and does not apply to product development fees, manufacturing costs, or other pre-production payments processed through the Platform.

4.3 Performance Marketing Fee

If Dough manages advertising spend on your behalf, you agree to pay a fee equal to ten percent (10%) of total gross advertising spend managed by Dough, in addition to the underlying ad platform costs. "Gross advertising spend" means the total amount charged by the applicable advertising platform (such as Meta, Google, or TikTok) before any credits, rebates, or refunds issued by the ad platform. Managed advertising campaigns are subject to human review and validation once daily advertising spend exceeds one hundred dollars ($100) per day. Dough's Performance Marketing Fee does not include creative production costs, which may be quoted and charged separately.

4.4 Preorders and Escrow

For preorder campaigns, customer payments are held in escrow by Dough and are released only as set forth in this Section 4.4. You acknowledge that preorder funds are not available to you upon collection and become payable to you only as expressly provided in this Section 4.4. If the applicable product does not advance to the development stage (as described in Section 4.8) within one (1) year of the first preorder payment received, Dough will refund all escrowed preorder funds to the applicable customers, and neither you nor Dough shall have any further obligation with respect to such preorders. (a) Application to Manufacturing Costs. Dough may apply escrowed preorder funds toward the manufacturing costs of the applicable product, remitted to your selected manufacturing partner as described in Section 4.6, but only to the extent such costs are not otherwise funded. If you fund all or a portion of the manufacturing costs for a production run directly, escrowed preorder funds will be applied only to any remaining unfunded portion of those costs. (b) Release Upon Delivery. Escrowed preorder funds become payable to you on a per-order basis upon confirmed delivery of the applicable preordered products to the customer, as evidenced by carrier delivery confirmation or equivalent fulfillment records, net of: (i) amounts applied to manufacturing costs under Section 4.4(a); (ii) refunds and chargebacks; and (iii) the service fee described in Section 4.2 and any other fees or amounts owed to Dough under these Terms. (c) Self-Funded Production. For the avoidance of doubt, your payment of manufacturing costs, in whole or in part, does not accelerate the release of escrowed preorder funds. Preorder funds remain in escrow and are released upon delivery of the applicable orders as described in Section 4.4(b), regardless of how production is funded. (d) Discretionary Early Release. Dough may, in its sole discretion, release a portion of escrowed preorder funds prior to delivery following verified receipt and inspection of finished inventory for the applicable product at Dough's designated fulfillment partner, in proportion to the units received relative to the units preordered. Any early release may be subject to a reserve withheld by Dough, in an amount determined by Dough, to cover anticipated refunds, chargebacks, and fees, with any remaining reserve released in accordance with Section 4.4(b). (e) Refunds and Chargebacks. Customer refunds and chargebacks relating to preorders will be funded first from escrowed preorder funds and any reserve. You remain responsible for any shortfall, which Dough may recover as described in Section 7.

4.5 Third-Party Pricing Changes

Dough is not responsible for changes in pricing, fees, minimum order quantities, timelines, or other commercial terms imposed by third-party suppliers, manufacturers, fulfillment providers, logistics partners, or service providers, even if such changes occur after a project has begun or forecasts have been provided.

4.6 Product Development and Manufacturing Payments

For product development and manufacturing orders placed through the Platform, Dough collects the applicable fees from you (which may include product development fees, formulation fees, prototyping costs, sample fees, testing fees, tooling charges, and manufacturing costs) and remits the applicable portions to your selected manufacturing partner on your behalf. Dough acts as a payment facilitator for your convenience and is not the purchaser of goods or services from the manufacturer. Payment milestones for product development and manufacturing are set forth in the applicable Product Development and Manufacturing Services Agreement between you and the manufacturer.

4.7 Product Development Service Fee

Dough may charge a Product Development Service Fee for facilitating product development engagements through the Platform, including but not limited to coordination of formulation development, sample production, prototyping, and related services. The Product Development Service Fee will be quoted at the time of project initiation and disclosed to you prior to your commitment to proceed. The fee may be structured as a percentage of development costs, a flat fee, or such other basis as quoted by Dough. You acknowledge that product development, prototyping, and sample production frequently involve additional costs beyond initial estimates, including but not limited to ingredient sourcing fees, sample shipping and handling charges, iterative formulation costs, stability testing fees, regulatory testing, and packaging sample costs. Dough will disclose such additional fees as they arise, and by authorizing Dough to proceed with additional development work, you agree to pay such fees. By proceeding with a product development engagement after receiving the quoted fee, you agree to pay the Product Development Service Fee in addition to the underlying development costs payable to the manufacturer. Dough reserves the right to waive or reduce the Product Development Service Fee at its discretion.

4.8 Development Advancement Requirements

Before a product may advance from the initial concept and cost estimation stage to the development stage (which includes refined cost estimates, sample production, formulation development, and manufacturer engagement), one of the following conditions must be satisfied, unless the advancement requirement is satisfied through a plan entitlement as described in Section 4.1B: (a) Preorder Threshold. The product's preorder campaign, as hosted through the Platform, must reach the minimum number of preorders established by Dough for that product. Dough determines the applicable preorder threshold for each product in its sole discretion based on factors including product category, manufacturing minimums, estimated unit economics, and supplier requirements. Dough will communicate the applicable threshold to you prior to the launch of your preorder campaign; or (b) Development Bypass Fee. You may bypass the preorder threshold requirement by paying a development bypass fee in the amount quoted by Dough for that product (the "Development Bypass Fee"). The Development Bypass Fee is set by Dough on a per-product basis and disclosed to you prior to the launch of your preorder campaign, together with the applicable preorder threshold. The Development Bypass Fee is non-refundable in all circumstances; however, if the applicable product proceeds to commercial manufacturing through the Platform, the full amount of the Development Bypass Fee paid for that product will be applied as a credit against the manufacturing costs payable by you through the Platform for that product, beginning with your first commercial production run and continuing until the credit is exhausted (the "Manufacturing Credit"). The Manufacturing Credit: (i) applies only to the product for which the Development Bypass Fee was paid; (ii) may be applied only against manufacturing costs for commercial inventory production payable through the Platform, and not against subscription fees, the Product Development Service Fee, development, sample, prototyping, or testing costs, shipping, duties, storage or fulfillment fees, or any other amounts; (iii) has no cash value and may not be redeemed for cash, refunded, transferred, or assigned; and (iv) is forfeited if your account is terminated, or the applicable product is abandoned or discontinued, before the Manufacturing Credit has been fully applied. If the applicable product does not proceed to commercial manufacturing through the Platform, no Manufacturing Credit will be issued and the Development Bypass Fee remains non-refundable. Payment of the Development Bypass Fee entitles you to advance the applicable product to the development stage only and does not guarantee manufacturing, product viability, or any particular outcome. (c) Partial Preorder with Bypass Fee. If a product's preorder campaign has launched but has not reached the applicable preorder threshold, you may elect to pay the Development Bypass Fee to advance the product to the development stage notwithstanding the shortfall. In such case, any preorder funds already collected remain in escrow and are subject to the terms of Section 4.4.

4.9 Affiliate Program

The Platform provides tools that allow you to create and distribute affiliate codes and links for your Dough-hosted storefront ("Affiliate Program"). You determine the percentage of your net proceeds (after deduction of Dough's service fee) that each affiliate earns for purchases made through their unique affiliate link or code (the "Affiliate Commission"). You acknowledge and agree that: (a) the Affiliate Commission is paid solely from your share of net proceeds and does not reduce or affect Dough's service fee; (b) you are solely responsible for setting, communicating, and honoring the Affiliate Commission rates you establish; (c) Dough facilitates Affiliate Commission tracking and may process Affiliate Commission payments on your behalf as a payment facilitator, but Dough is not a party to any agreement between you and your affiliates; (d) you are solely responsible for ensuring that your Affiliate Program and all affiliate marketing activities comply with all applicable laws, including Federal Trade Commission ("FTC") guidelines on endorsements and testimonials, material connection disclosure requirements, and any applicable state consumer protection laws; (e) you will require your affiliates to clearly and conspicuously disclose their material connection to your brand in accordance with FTC guidelines; and (f) Dough shall have no liability for any claims, damages, losses, or regulatory actions arising from your Affiliate Program or the acts or omissions of your affiliates. Dough reserves the right to suspend or disable your Affiliate Program if Dough reasonably determines that the program is being used in a manner that violates applicable law or these Terms.

4.10 No Refunds

Except where expressly stated in these Terms or required by applicable law, all fees paid to Dough are non-refundable, including subscription fees, the Development Bypass Fee (which, while non-refundable, may be applied as a credit toward manufacturing costs as described in Section 4.8(b)), the Product Development Service Fee, and service fees. Sample fees are handled as described in Section 4.11. Preorder funds are handled as described in Section 4.4.

4.11 Samples

Sample orders placed by you through the Platform, including samples of your own products ordered for evaluation prior to commercial production, are product development purchases governed by these Terms and not by Dough's Customer Terms, regardless of the checkout or payment flow used. All sample fees, including sample production, shipping, and handling charges, are final and non-refundable, except as follows: (a) Non-Delivery: if tracking shows your sample has not been delivered and more than seven (7) business days have passed since the estimated delivery date, contact Dough at team@dough.do and we will work with the carrier to locate the shipment or, at our discretion, provide a replacement sample or a refund of the applicable sample fees; and (b) Damage in Transit: if your sample arrives damaged, contact Dough at team@dough.do within seven (7) days of delivery with photographs of the packaging and the sample, and we will, at our discretion, provide a replacement sample or a refund of the applicable sample fees. Dissatisfaction with a sample's formulation, appearance, taste, scent, performance, or other characteristics is not grounds for a refund or replacement. Such feedback is addressed through the iterative development process described in Section 5, and additional development iterations may involve additional costs as described in Section 4.7.

5. Product Development Services

5.1 Product Development Through the Platform

The Platform may facilitate product development services, including formulation development, prototyping, sample production, stability testing, sensory evaluation, and regulatory pathway guidance ("Development Services"), performed by third-party manufacturers and development partners ("Development Partners"). Dough facilitates the introduction and provides the technology platform through which Users and Development Partners transact. Dough does not perform Development Services and is not responsible for the quality, accuracy, safety, or regulatory compliance of any development work performed by Development Partners.

5.2 User as Principal

You are the principal and contracting party in all product development engagements facilitated through the Platform. The Development Services are performed for your account and at your direction. You are responsible for reviewing, approving, and validating all development deliverables, including formulations, prototypes, test results, and specifications, before authorizing commercial manufacturing.

5.3 Development Fees

Development Services are typically charged on a milestone basis as set forth in the applicable Product Development and Manufacturing Services Agreement between you and the Development Partner. Dough collects development fees on your behalf and remits them to the Development Partner, retaining the applicable Product Development Service Fee, if any, as described in Section 4.7.

5.4 Development Advancement

Access to Development Services (including refined cost estimates, sample production, and manufacturer engagement) is subject to satisfaction of the development advancement requirements set forth in Section 4.8. You may not engage a Development Partner or initiate Development Services through the Platform until the applicable preorder threshold has been met, the Development Bypass Fee has been paid, or the advancement requirement has been satisfied through a plan entitlement as described in Section 4.1B.

5.5 No Guarantee of Outcomes

Dough makes no representations or warranties regarding the success, efficacy, scalability, patentability, regulatory approval, or commercial viability of any product developed through the Platform. Product development involves inherent uncertainty, and you acknowledge that formulations may require iteration, products may fail testing, and development timelines may exceed estimates.

5.6 Intellectual Property in Developed Products

Intellectual property rights in products developed through the Platform are governed by the Product Development and Manufacturing Services Agreement between you and the Development Partner. Dough does not claim ownership of product formulations, recipes, or specifications developed for you by a Development Partner, except as set forth in Section 11 (Data Rights and AI Training) with respect to aggregated and derived data.

5.7 Validation Responsibility

You are solely responsible for independently validating all product development deliverables prior to authorizing commercial manufacturing. This includes, without limitation, engaging qualified food scientists, regulatory consultants, or other professionals to review formulations for safety, stability, regulatory compliance, allergen risks, and fitness for intended use. Your failure to perform adequate validation does not create any liability for Dough.

6. Inventory Ownership, Risk, and Costs

6.1 Inventory Ownership

All inventory produced, stored, or sold through the Dough platform is owned beneficially and economically by you at all times. Dough does not take title to inventory and does not guarantee sell-through.

6.2 Inventory Risk

You bear all risks associated with inventory, including slow sales, non-sale, obsolescence, regulatory holds, recalls, and disposal.

6.3 Inventory Costs

You are solely responsible for all costs associated with inventory, including without limitation: (a) storage and long-term storage fees, (b) fulfillment and handling fees, (c) demurrage or detention charges, (d) relabeling or remediation costs, (e) return handling, (f) disposal or destruction fees, and (g) any third-party charges related to inventory, regardless of whether such costs exceed forecasts or projections. Where you hold inventory at a Dough-coordinated fulfillment facility, Dough may charge a recurring storage fee at the rate disclosed to you (for example, a flat monthly fee following an initial free period), which fee is in addition to any third-party storage charges.

6.4 Ninety-Day Inventory Sunset

Dough may require that any inventory remaining unsold for ninety (90) days after receipt at a fulfillment facility be removed, liquidated, or disposed of. If you fail to provide timely written instructions, Dough may, at its discretion, dispose of or destroy such inventory at your expense without further notice.

7. Security Interest and Offset Rights

7.1 Security Interest

To secure payment of all amounts owed to Dough under these Terms, you grant Dough a continuing, first-priority security interest in and lien on all inventory produced, stored, or sold through the Services, and in all proceeds thereof, to the maximum extent permitted by law.

7.2 Enforcement

If you fail to pay amounts owed when due, Dough may exercise its rights with respect to the secured collateral, including withholding, selling, disposing of, or applying inventory or proceeds to satisfy outstanding balances.

7.3 Offset Rights

Dough may offset any amounts owed by you against escrowed funds, pending payouts, or other amounts otherwise payable to you.

8. Supplier Introductions and Non-Circumvention

8.1 Supplier Relationships

Suppliers introduced, recommended, or facilitated through the Services are independent third parties. Dough does not guarantee supplier performance, pricing, timelines, or outcomes. Dough does not supervise, direct, or control supplier manufacturing processes, quality systems, formulation work, or product development activities.

8.2 Non-Circumvention

During the term of your account and for twenty-four (24) months following termination for any reason, you may not directly or indirectly bypass Dough to contact, solicit, contract with, manufacture through, or otherwise transact with any supplier, manufacturer, factory, or service provider that was introduced, recommended, or facilitated through the Services, except through Dough or with Dough's prior written consent. This restriction applies regardless of whether such supplier or service provider is publicly listed or available through other channels.

8.3 Remedies

You acknowledge that violation of this Section would cause irreparable harm to Dough. Dough may seek injunctive relief, damages, and any other remedies available at law or in equity.

9. Merchant of Record

9.1 Dough as Merchant of Record

For transactions processed through the platform, Dough may act as the merchant of record solely for administrative, payment processing, and customer-facing checkout purposes.

9.2 Scope of Responsibility

Dough's role as merchant of record is administrative only and does not imply responsibility for product design, product development, formulation, manufacturing, compliance, labeling, safety, or regulatory approval.

9.3 Economic Responsibility

You remain fully responsible for all economic consequences of customer transactions, including refunds, replacements, chargebacks, recalls, regulatory actions, and inventory-related losses. Dough may deduct or invoice such amounts to you.

9.4 Manufacturing and Product Development Payments

For manufacturing and product development transactions, Dough processes payments as a commercial agent and payment facilitator for your convenience. Dough collects the applicable fees from you and remits the development and manufacturing portions to the supplier on your behalf. Dough may retain a Product Development Service Fee as described in Section 4.7. At no point does Dough take title to, possession of, or risk of loss for any physical product or work product arising from the development or manufacturing process.

10. Insurance

You must maintain product liability insurance with minimum coverage of one million dollars ($1,000,000) per occurrence, naming Dough as an additional insured. Coverage must remain in effect for as long as any inventory exists or products are sold. Dough may require increased coverage limits (for example, two million dollars ($2,000,000) per occurrence and five million dollars ($5,000,000) in the aggregate) as your production volume, sales volume, or risk profile increases, on reasonable notice.

11. Data Rights and AI Training

11.1 User Content

You may provide or generate data, prompts, text, images, designs, product concepts, brand assets, specifications, supplier communications, performance data, and other materials through the Services ("User Content"). You retain ownership of your User Content, subject to the licenses granted in these Terms.

11.2 Mandatory License to Dough

As a condition of using the Services, you grant Dough a worldwide, perpetual, irrevocable, non-exclusive, royalty-free, fully paid, transferable, and sublicensable license to host, store, copy, process, modify, analyze, reproduce, distribute, and otherwise use User Content and all data derived from or generated through your use of the Services ("Service Data") for the purposes of: (a) providing, maintaining, and improving the Services; (b) developing, training, fine-tuning, testing, and operating machine learning and artificial intelligence models; (c) creating aggregated or derived datasets, insights, benchmarks, and analytics; (d) operating, securing, and enforcing the platform; and (e) any other internal business purpose of Dough.

11.3 No Compensation or Attribution

You acknowledge and agree that Dough has no obligation to attribute User Content to you or to provide compensation in connection with Dough's use of User Content or Service Data, including for model development or improvement.

11.4 Aggregated and Derived Data

Dough may aggregate, de-identify, or otherwise derive data from User Content and Service Data. Any such aggregated or derived data shall be owned exclusively by Dough and may be used by Dough for any lawful purpose.

11.5 Regulated Data

You agree not to submit any information that is subject to heightened legal protections (including, without limitation, protected health information under HIPAA, payment card data outside of Dough's supported processors, or personal data of minors) unless expressly authorized in writing by Dough. Dough may restrict, suspend, or delete such data in its sole discretion.

11.6 Survival

The rights granted in this Section survive termination of your account and these Terms.

11.7 Customer Data

Customer data collected through your Dough-hosted storefront, including customer names, email addresses, shipping addresses, purchase history, and order records, belongs to your brand, and you and Dough each have rights to use it. You retain the right to access and export your customer and order data through the Platform's reporting tools during the term of your account. As a condition of using the Services, you grant Dough a perpetual, irrevocable, worldwide, royalty-free license to use such customer data in accordance with Section 11 and Dough's Privacy Policy, including after termination. Upon termination of your account, Dough will make available for export your order history and sales data for a period of thirty (30) days following the effective date of termination. After such period, Dough has no obligation to retain or provide access to such data.

11.8 Marketing License

You grant Dough a non-exclusive, royalty-free license to use your brand name, logo, storefront, and images of your products and their launch on Dough's owned and organic channels, including Dough's website, social media, portfolio, and case study or founder-story materials, for the purpose of marketing and promoting the Platform. This license does not extend to paid advertising without your separate consent. You may request removal of your brand or products from Dough's marketing materials at any time by contacting Dough, and Dough will cease further such use within a reasonable period, subject to uses already in distribution.

12. User-Generated Content and Content Moderation

12.1 Responsibility for Content

You are solely responsible for all content created, published, and distributed through the Platform, including AI-generated content published on your behalf such as brand names, product descriptions, images, marketing copy, and storefront pages. You must review all generated content before making it publicly available.

12.2 Prohibited Content

You agree not to use the Services to create, publish, or distribute content that: (a) contains hate speech, promotes violence, or discriminates against any individual or group based on race, ethnicity, gender, religion, sexual orientation, disability, or any other protected characteristic; (b) contains sexually explicit, pornographic, or obscene material; (c) is misleading, deceptive, or fraudulent, including false product claims, fake endorsements, or misleading pricing; (d) infringes upon the intellectual property rights of any third party, including trademarks, copyrights, patents, or trade secrets; (e) promotes illegal activities or violates any applicable laws or regulations; or (f) contains malware, phishing attempts, or any other harmful content.

12.3 Content Moderation Rights

Dough reserves the right, but is not obligated, to review, monitor, and moderate content created through the Services. We may, at our sole discretion: (a) remove or disable access to any content that violates these Terms; (b) suspend or terminate your account for repeated or egregious violations; (c) report illegal content to the appropriate law enforcement authorities; and (d) cooperate with law enforcement or regulatory bodies in investigations related to content published through the Services.

12.4 Reporting Violations

Users and visitors may report content that violates these Terms using the reporting mechanism available on published storefronts. We will review reported content and take appropriate action in a timely manner.

12.5 AI Content Disclaimer

AI-generated content may not always be accurate, original, or appropriate. Dough does not guarantee that AI-generated content will be free from errors, biases, or unintended similarities to existing works. You are responsible for ensuring all published content complies with applicable laws and these Terms.

13. User Responsibilities and Indemnification

13.1 General Responsibility

You are solely responsible for product safety, compliance, labeling, claims, permits, intellectual property, formulation validation, regulatory filings, and all aspects of the products you create, develop, or manufacture through the Platform. You are the "responsible party" for all regulatory purposes, including FDA and FTC compliance.

13.2 Indemnification

You agree to indemnify, defend, and hold harmless Dough and its officers, directors, employees, agents, and affiliates from and against all claims, demands, actions, damages, losses, liabilities, judgments, settlements, penalties, fines, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) Your products, brands, formulations, or operations; (b) Product liability, personal injury, illness, death, or property damage caused by or attributed to your products; (c) Any FDA warning letter, enforcement action, seizure, injunction, or recall related to your products; (d) Any FTC enforcement action related to claims, advertising, or marketing of your products; (e) Consumer complaints, class actions, or state attorney general investigations related to your products; (f) Your failure to validate, test, or independently verify AI-generated product concepts, formulations, or specifications prior to manufacturing; (g) Intellectual property infringement arising from your brands, designs, or product concepts; (h) Your breach of these Terms; (i) Any claim by a manufacturer, supplier, or third party arising from your actions or omissions; and (j) Any claims, damages, losses, or regulatory actions arising from your Affiliate Program, including but not limited to claims related to FTC compliance, misleading endorsements, undisclosed material connections, or the acts or omissions of your affiliates.

13.3 Scope of Indemnification

Your indemnification obligations extend to all claims arising from the product development process, the manufacturing process, and the sale or distribution of products, regardless of whether Dough's Platform was used to generate product concepts, facilitate supplier introductions, or process payments in connection with such products.

14. Disclaimer of Warranties

14.1

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, DOUGH DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

14.2

WITHOUT LIMITING THE FOREGOING, DOUGH MAKES NO WARRANTY OR REPRESENTATION THAT: (a) ANY PRODUCT CONCEPT, FORMULATION, SPECIFICATION, OR RECOMMENDATION GENERATED THROUGH THE PLATFORM IS SAFE, EFFECTIVE, ACCURATE, COMPLETE, OR COMPLIANT WITH APPLICABLE LAW; (b) ANY MANUFACTURER OR DEVELOPMENT PARTNER IN DOUGH'S NETWORK WILL PERFORM SATISFACTORILY OR IN COMPLIANCE WITH APPLICABLE LAW; (c) PRODUCTS DEVELOPED OR MANUFACTURED THROUGH THE PLATFORM WILL BE FIT FOR THEIR INTENDED PURPOSE, FREE FROM DEFECTS, OR COMMERCIALLY VIABLE; (d) COST ESTIMATES, TIMELINES, OR PROJECTIONS PROVIDED THROUGH THE PLATFORM WILL BE ACCURATE; OR (e) THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.

14.3

YOU ACKNOWLEDGE THAT YOU ARE USING THE PLATFORM AT YOUR OWN RISK AND THAT DOUGH'S ROLE IS LIMITED TO PROVIDING TECHNOLOGY TOOLS AND FACILITATING INTRODUCTIONS.

15. Limitation of Liability

15.1

To the maximum extent permitted by law, Dough's total liability arising out of or related to the Services shall not exceed the greater of (a) the amounts paid by you to Dough in the twelve (12) months preceding the claim or (b) one hundred dollars ($100).

15.2

WITHOUT LIMITING THE FOREGOING, DOUGH SHALL HAVE NO LIABILITY WHATSOEVER FOR: (A) THE SAFETY, QUALITY, EFFICACY, REGULATORY COMPLIANCE, OR FITNESS OF ANY PRODUCT DEVELOPED OR MANUFACTURED THROUGH THE PLATFORM; (B) ANY ACT OR OMISSION OF ANY MANUFACTURER, SUPPLIER, OR OTHER THIRD PARTY; (C) ANY PRODUCT LIABILITY CLAIM, PERSONAL INJURY, ILLNESS, OR DEATH ARISING FROM PRODUCTS CREATED THROUGH THE PLATFORM; (D) THE ACCURACY OR COMPLETENESS OF AI-GENERATED PRODUCT CONCEPTS, FORMULATIONS, SPECIFICATIONS, OR RECOMMENDATIONS; OR (E) ANY REGULATORY ACTION, RECALL, OR ENFORCEMENT PROCEEDING RELATED TO YOUR PRODUCTS.

15.3

IN NO EVENT SHALL DOUGH BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOSS OF BUSINESS OPPORTUNITY, OR COST OF SUBSTITUTE GOODS OR SERVICES, REGARDLESS OF THE FORM OF ACTION OR THEORY OF LIABILITY.

16. Dispute Resolution

These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. All disputes shall be resolved through binding individual arbitration in New York, New York. Class actions and representative proceedings are waived. Notwithstanding the foregoing, Dough may seek injunctive or other equitable relief from a court of competent jurisdiction for any actual or threatened breach of Section 8 (Supplier Introductions and Non-Circumvention) or any infringement or misuse of Dough's intellectual property, without the obligation to arbitrate such claims and without waiving its right to arbitrate any other dispute.

17. Termination

17.1 Termination

You may terminate your account upon written notice. Dough may suspend or terminate access for violations of these Terms or for legal, financial, or operational risk concerns.

17.2 Post-Termination Obligations

Upon termination, all amounts owed to Dough become immediately due and payable. The obligations set forth in Sections 7, 8, 11, 13, 14, 15, and 18 survive termination of your account and these Terms.

17.3 No Transition Assistance Without Payment

Dough has no obligation to provide supplier information, data exports, operational handoff, or transition assistance until all amounts owed are paid in full.

18. General Provisions

18.1 Force Majeure

Dough shall not be liable for any failure or delay in performance arising from circumstances beyond its reasonable control, including but not limited to factory shutdowns, manufacturer or supplier failures, natural disasters, pandemics, epidemics, acts of war or terrorism, government actions, customs or port closures, labor disputes, logistics or transportation disruptions, utility or telecommunications failures, and outages of third-party services on which the Platform relies. In such circumstances, Dough will use reasonable efforts to notify you and to minimize the impact on your orders and account.

18.2 No Service Level Commitment

Dough does not guarantee any particular level of platform uptime, availability, support response time, or production or fulfillment timeline. Dough will use reasonable efforts to maintain the availability of the Platform and to respond to support requests promptly, including any priority support associated with a paid plan, but does not commit to any specific service level. Features described as "priority support," founder calls, or onboarding sessions are provided on a reasonable-efforts basis and do not constitute a guaranteed service level.

18.3 Assignment

Dough may assign or transfer these Terms, in whole or in part, and any of its rights or obligations hereunder, without your consent, including in connection with a merger, acquisition, financing, reorganization, or sale of assets. You may not assign or transfer these Terms or any of your rights or obligations under them without Dough's prior written consent. Any attempted assignment in violation of this Section is void.

18.4 Severability

If any provision of these Terms is held to be invalid or unenforceable, that provision will be enforced to the maximum extent permissible, and the remaining provisions will continue in full force and effect.

18.5 Entire Agreement

These Terms, together with any order confirmations, plan details, and policies referenced herein (including Dough's Privacy Policy and pricing page), constitute the entire agreement between you and Dough and supersede all prior or contemporaneous agreements, understandings, and communications, whether written or oral, relating to the same subject matter.

19. Contact

Dough, Inc. Email: team@dough.do